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Revolution meets customer demand with Conceal & Hydrate

Revolution has launched an extensive 50-shade range of foundations and concealers in response to customer demand.

The new Conceal & Hydrate range of hyaluronic acid-infused, skin-true concealers and foundations was created after some make-up fans revealed they wanted a sheerer texture, a more hydrating formula and a pump dispenser for added control.

The products offer medium to full coverage and are available in 50 skin-true shades from fair to deep, to suit a variety of undertones.

The foundation offers a satin-sheer finish for all-day radiance and glow, without settling into fine lines. Meanwhile, the concealer covers blemishes, evens skin tone and counteracts dark circles while drenching skin with moisture.

Revolution co-founder Adam Minto says:  “It’s our motto to always keep an open mind when it comes to developing or launching new products and Conceal & Hydrate is the latest result of this approach. Our fans spoke and we listened. As always, we stay true to our belief that quality make-up should be accessible to everyone and this new range is no exception – the formula rivals those of prestige brands for a fraction of the price.”

Conceal & Hydrate is available at Superdrug now, RRP from £7.

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