Huda Beauty has launched GloWISH, a cosmetics range designed to help users to feel effortlessly confident in their own, natural skin.

A far cry from the Huda’s traditional full-coverage formulas, GloWISH comprises of mindful products that complement consumers’ own inner glow.

The collection is designed with a clean ethos and a focus on being socially aware and ethically conscious. All formulas are Vegan Society certified, made with a minimum of 80% naturally derived ingredients, fragrance-free and made without any drying alcohols. 

GloWISH's ingredients list adheres to strict guidelines and has a clear and extensive ‘formulated without’ list, while all packaging is made with PCR (post-consumer recycled) material, and cartons are FSC Certified paper and 100% recyclable.

The range launches on 1st June 2021 with two products: MULTIDEW Skin Tint and SOFT RADIANCE Bronzing Powder.

GloWISH MULTIDEW Skin Tint enhances the complexion by drenching skin in a natural-looking glow that softens and subtly smoothes skin. It is available in 13 ultra-stretchable shades to suit each and every skin tone. The waterproof, sweat-proof and transfer-proof formula means users can feel confident in their skin no matter the temperature.

Meanwhile, SOFT RADIANCE Bronzing Powder soaks skin with instant warmth and natural luminosity. It comes in five shades from Light to Rich, each with a marbled swirl of two shades and a silky and lightweight texture that lasts all day. Each shade is buildable, allowing users to intensify and deepen the bronzing effect as required.

GloWish will be available at Boots, Harrods, Selfridges, CultBeauty, Feel Unique, ASOS and Huda Beauty, RRP from £27.