Charles Worthington London has appointed actress, singer and TV presenter Amanda Holden the new face and, more importantly, hair of the brand.  

As a long-term supporter and advocate of Charles Worthington, Amanda is fronting a new campaign to help empower women across the UK to love their healthy hair.

In her role, Amanda will offer hair tips and secrets, honest product recommendations, and above all, an open conversation about how to #LoveYourHealthyHair at any age.

The campaign, which launched on 14th October 2021, sees a series of exclusive videos and content sitting across a full range of social, online channels and in-store.

The campaign imagery centres on a series of before-and-afters of Amanda’s favourite looks, campaign stills and focuses specifically on the core ranges and products, Moisture Seal, ColourPlex Ultra Violet and Volume & Bounce. 

Throughout the campaign the brand will work closely with all its retail partners, Boots, Superdrug, Amazon, and Sainsbury’s.  

Amanda Holden says: “I’m delighted to be Charles Worthington’s new ambassador. I’ve known and used the products for many, many years, and having been around for 25 years they have a wealth of experience I completely trust. They have a real understanding of women my age, my hair and what we need going forward. With the job that I do, my hair gets put through its paces all the time and I need a range of at-home products whose quality and performance matches those of the professionals. Being healthy, and having healthy hair is very important to me and my family. My 15-year-old and 9-year-old use these products because they are so gentle and beautiful – I will also pass them up to my mother who is 72 and has also got great hair.” 

Jacqueline Burchell, Charles Worthington Global Marketing & Product Development Director, adds: “We’re absolutely thrilled that Amanda has chosen to work with us. We are long-time fans of her positive spirit, confidence, and sense of humour. Amanda is a hugely successful TV and media personality whilst also being a busy working mum. She defies any stereotype of middle-age and has an authentic relatability that appeals to women across the generations. Glamorous, upbeat and healthy, Amanda is a natural fit for the brand.”