Superdrug has been voted one of the best companies in the UK for delivering high quality customer service, according to the latest UK Customer Satisfaction Index (UKCSI).

Consumers rated Superdrug in their top ten with a score of 84.2, positioning the health and beauty retailer above the national average and highlighting the impact of customer trust, retention and recommendation through a sustained focus on service. The score increase from 81.4 in 2016 saw Superdrug leap into joint ninth position, up from 48 last year.

The UKCSI is the national measure of UK customer satisfaction, and rates customer satisfaction at national, sector and organisational levels, incorporating the views of more than 10,000 consumers.

Gemma Mason, Superdrug head of customer experience, says: “We are delighted that our colleagues’ service and hard work has been recognised in The Institute of Customer Service report. We listen to all of our customers’ feedback in order to meet their expectations and improve their shopping experience with us. The past few years have seen a huge focus on giving stores the tools they need to offer every customer who walks in their store the best service possible.”