WISHFUL introduces eye-awakening masks

WISHFUL, the skincare brand founded by Huda Kattan, has branched out with the launch of Eye Lift & Snatch Instant Sculpting Masks.

Following the success of the brand’s Chin Lift Sculpting Sheet Masks, this eye-specific equivalent is designed to keep skin looking tight and feeling bright.

Infused with powerful peptides and plant stem cells to lift and firm the eye area, the contoured masks stick to the under-eye skin without slipping to deliver the ingredients into skin.

Peptids stimulate and collagen and elastin production to help improve skin’s firmness and elasticity, while stem cells from Japanese calanthe orchid help to create an elevating, lifting effect around eyes after just one use. Meanwhile, sweet almond oil helps to reduce puffiness and under-eye circles, and rose extract helps hydrate tired, dull skin.

In consumer tests, 84% agreed their eyes looked and felt lifted, 84% said their dark circles appeared brighter, and 78% agreed their under-eyes appeared less puffy immediately after use.

WISHFUL Eye Lift & Snatch Instant Sculpting Masks are available now at all Huda Beauty stockists including Cult Beauty, Feelunique, Boots, Selfridges and Harrods, RRP £4.

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