Unilever has teamed up with Boots to support The Hygiene Bank, offering crucial donations of key hygiene products to those who are unable to access them due to poverty.
A new campaign titled You Buy, We Donate will see the trio join forces to tackle the UK-wide issue by donating one hygiene product to the charity for every two selected Unilever products purchased either in-store or online at Boots.
According to the Joseph Rowntree Foundation UK Poverty 2020/21 report, one in five people in the UK are held back by poverty, and many don’t have access to basic hygiene at home, such as soap, to keep clean and be well. The campaign aims to give people in need access to personal care and grooming products from some of the UK’s leading brands, including Dove, TRESemmé, Radox, Sure, Baby Dove, Lynx, Impulse and Dove Men+Care.
You Buy, We Donate will be supported with a digital activation across online and social. Branded POS, including FSDUs and gondola ends, will also be activated in-store to drive customer visibility and raise further awareness of the campaign.
Chris Barron, VP Beauty & Personal Care for Unilever UK&I, says: “Hygiene poverty is a significant issue in the UK and being unable to keep yourself clean can have an enormous impact on mental wellbeing. We know we can’t solve this alone, which is why we’ve joined forces with Boots and The Hygiene Bank to help tackle the issue by donating one product for every two purchased from eight of our biggest personal care brands.”
The new partnership supports the Unilever Positive Beauty vision which was announced earlier this year – an initiative championing a new era of beauty which is equitable and inclusive, as well as sustainable for the planet.
The campaign will run between 30th June – 24th August 2021 where selected Unilever brands can be purchased and donated in participating Boots stores across the UK and Ireland.