Unilever has expanded its premium haircare offering with the acquisition of Living Proof.

Created by venture capitalist and entrepreneur Jon Flint and Massachusetts Institute of Technology professor Robert Langer, Living Proof offers a comprehensive portfolio of hair products created using patented technology and advanced scientific discoveries.

Alan Jope, President Personal Care at Unilever, says: “We are delighted to be adding Living Proof to our portfolio of prestige brands. The prestige hair retail market is very attractive and offers significant potential for growth. Through compelling product result demonstrations and influencer-driven marketing, Living Proof is already a successful business in this space and we look forward to further developing and growing this wonderful brand.”

Grace Ray, Living Proof CEO, adds: “Unilever shares our deep commitment to science, quality and innovation, making it the ideal partner to take us to the next stage of our journey. I’m confident that together we will accelerate our mission to change people’s lives through products that deliver results you can see from across the room.”

Living Proof will join Unilever’s Prestige portfolio, which includes Dermalogica, Kate Somerville, Murad and REN.