The Perfume Shop, the UK’s largest specialist fragrance retailer, has unveiled a new look for the brand including an updated version of its iconic black, red and white logo. 

This year The Perfume Shop is also swapping traditional TV advertising to focus on VOD which launched last week. This series showcases the new look and tone of voice for the retailer.  You can watch an example here.

Cathy Newman, The Perfume Shop marketing & customer experience director comments: “We’re really excited to be unveiling our new look. We wanted a new identity that showcases our exceptional market leading service, expertise and product range.  We believe our new look really portrays our position as The Perfume People.”

The new look introduces a new website design and point of sale too.