The Perfume Shop has announced its first ever mobile shop as part of its 25th birthday celebrations.

The Pop Up Perfume Shop, named ‘Vera Vang’ by staff, has been launched to take The Perfume Shop’s legendary passion for perfume and expertise on the road.

Showcasing the best-selling fragrances and latest launches and staffed by experts from local stores, ‘Vera Vang’ will travel the country from this month to help customers find their perfect scent, whether for personal use or a gift for someone special.

Making its debut at Fusion Festival in Liverpool earlier this month, the van will continue to appear at further events around the UK including the National Wedding Show at the Olympia and Excel in London, as well as Manchester and Birmingham, and the Asian Wedding Show in London.

Cathy Newman, The Perfume Shop marketing and customer experience director, says: “As we continue to celebrate our silver anniversary, we thought the perfume van was the perfect opportunity to take to the roads and get even more people to join the celebrations. The idea for came from Jennifer Leahey, a colleague in Liverpool and therefore, as Fusion Festival took place in her hometown, it seemed like the perfect place for the launch.”