The Perfume Shop is celebrating its 25th anniversary with a host of special offers, promotions, limited edition and exclusive products, and a joint plan of activity with Alzheimer’s Research UK, which also celebrates its quarter-century this year.

The Perfume Shop opened its first store in Birmingham Bullring in 1992, with a mission to offer high street perfume shoppers specialist knowledge and advice.

Gill Smith, The Perfume Shop Managing Director, says: “Reaching 25 is an achievement for any business, and everyone who has been in the retail industry for the past 25 years would agree this has been a period with huge changes in the way we all shop and our high streets. We are looking forward to celebrating our history this year with colleagues, customers and suppliers, and also look to the future, embracing all the developments we can now offer to give a bespoke fragrance experience for every customer.”