The Perfume Shop brings in-store expertise to digital shopping

The Perfume Shop has launched a new digital service to enhance choosing perfume in the age of AI and AR technology.

The specialist fragrance retailer has created the Go In Store service on its website, which connects online shoppers with one of The Perfume Shop’s in-store perfume experts.

Customers are able to live video chat with a store expert while browsing online, enabling them to experience a personalised consultation and be shown around the store from the comfort of their own home.

Go In Store was created in partnership with eLab, the digital innovation hub from The Perfume Shop parent company A.S. Watson. Since its launch earlier this month there has been a conversion rate increase of +155% for those interacting with the service.

Cathy Newman, The Perfume Shop marketing and customer experience director, says: “We are really excited to launch the new service, which has been designed to make it easier, faster and more convenient to shop for perfume online, using technology to bridge the gap between the digital experience and the peerless expertise offered by our store experts.”



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