The Body Shop reveals cost of self care

A survey by The Body Shop has found that while the UK spent £572 million less across make-up and grooming during and after the nationwide lockdown this year, the UK average monthly spend on self care is a massive £3 billion, with each person spending an average of £49.20 and 7 hours, 25 minutes per month on self care.

The beauty retail brand commissioned a survey to look into consumer habits during and after the first nationwide lockdown and found that the nation has amped up their spending on luxury bathing products, cosmetic work and self-tanning.

Sunless tanning saw the biggest increase in spend on beauty during lockdown, with a monthly average increase of £28 million across the UK.

Luxury bathing saw the biggest increase in time spent during lockdown, compared to before, with the average person spending 15 more minutes soaking in the tub per month. 70% of the UK opt to indulge in a luxury bath or shower as part of their self-care routine, with 25-34 year olds spending the most amount of time in the tub per month.

On the other hand, time spent applying make-up fell dramatically, with 23 minutes less time spent per person per month.

However, with the absence of professional treatments during the Covid-19 pandemic, average expenditure on beauty each month has reduced, with approximate saving collectively across the UK of £572 million on hair cuts, eyebrow and nail grooming, massages, spas, make-up and hair removal.

Whether it is 10 minutes per month or 10 hours per month, it’s important to check in on what your mind and body need to wind down and reset regularly. To help customers explore more ways to practise self care, The Body Shop has created a dedicated Self Care section on its website at

The full results of The Body Shop's self-care survey can be found here.


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