Superdrug has appointed Dr Ewoma Ukeleghe as its new ambassador across its own-brand skincare ranges, including the new B.Skin range launching later this month.

The medical and cosmetic doctor, who is also a judge for The Beauty Awards 2022 with ASOS, will work closely with the retailer to show off the best of Superdrug’s skincare ranges that pack a skincare punch at an affordable price.

 Dr Ewoma says: “I couldn’t be more thrilled to be working with Superdrug! It’s an exciting opportunity for me to show that no matter your skin type, you can achieve your best skin ever with affordable skincare that’s easily accessible from your local high street. With my background in medicine, I can’t wait to reveal the skin-loving ingredients and formulations you can get your hands on with the new B.Skincare range available only at Superdrug.”

Relaunching on 29th September, the B.Skin range has been reformulated with high-performing, quality ingredients proven to deliver visible results.

The updated range includes 26 products that offer targeted skincare in luxury packaging at affordable prices.

Collections in the new range will tackle a host of common skincare issues, including B. Age Define to combat the visible signs of skin ageing; B. Oil Control, designed to mattify skin and reduce the appearance of pores; and B. Hydrate, which delivers moisture to skin that needs it.