Following the launch of the extended Match Perfection foundation range - the brand now matches 99% of skin tones in the UK with its 25 shades – Rimmel is turning the spotlight on its audience in a new campaign, 'Your Shade, Your Stage'.

The campaign features 'real' people and their voices, opinions and personalities, and celebrates confidence, not difference. Collaboration with award-winning Coralie Rose of Road Casting put the focus on individuality, diversity and self-expression. People were discovered across the UK and invited into a national casting process, with 25 chosen to become the faces and voices of the iconic beauty brand.

Those chosen include Annie (main picture above), a star of the athletics track and stage, and Alexandra, an urban gardener making a positive impact on the environment and communities in London.

The supporting YouTube video can be seen here.