Primark launches male grooming range with Joe Mills

Primark has collaborated with session stylist Joe Mills to create Mills X Primark, a range of exclusive yet affordable male grooming products.

One of the most exciting hair stylists of his generation, Mills has over 30 years’ experience in the industry and everything in the collection has his seal of approval.

The 19-strong product collection comprises of hair care, hair styling and skincare products, accessories and fragrance.

The Mills Shampoo and Conditioner is a two-in-one product for hair and beards, with ingredients such as seaweed extract and pro-vitamin B5 to nourish and condition. 

Three hair styling products are available in the range: Light Hold Styling Cream to define and control hair, Sculpting Fibre Paste to add texture, and Mills Matte Wax to create strong hold.

For skin, Daily Cleansing Wash invigorates skin and removes impurities, while the Daily Moisturising Gel helps to hydrate, brighten and firm. Finally, the lightweight Shaving Balm is designed to refresh and nourish skin after shaving.

Additional products include a Mud Mask, Charcoal and Coffee Sheet Masks and a multipack sheet mask set. Accessories include a beard shaper, styling brushes and a texture comb, which can be stored in the sleek toiletries case.

Completing the new collection is the Mills x Primark Fragrance, with top notes of sandalwood, bergamot and mandarin leaf.

The Mills X Primark range is available at Primark stores now, RRP from £1.

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