Palmer’s is sponsoring the new series of E4 reality TV show, Married at First Sight UK.

The impactful sponsorship has launched around the brand-new series on E4 and Channel 4’s streaming platform, All 4.

Married At First Sight UK airs from Monday to Thursday at 9pm, with Married at First Sight: Afters airing every Thursday night after the main show.

Shortly after the series concludes, the highly anticipated reunion show will air during peak viewing time, with repeats scheduled throughout the run on E4.

In a sponsorship deal brokered by John Ayling and Associates working with 4Sales, Palmer’s will use the ads to showcase the depth of its range, including its award-winning Coconut Oil Formula Body and Hair Range, the immensely popular Self-Tanning Range, and the new Coconut Oil Formula Facial range, to its target audience of women and E4’s key demographic of 16 to 34-year-olds.

Zahira Beddou, Marketing Director of Palmer’s, says: “We are thrilled to be sponsoring such an exciting show that has a huge and cult-like following. At its core, Palmer’s is a feel-good brand that grows with you and is there for all the milestones in one’s life, which is why this is the perfect partnership for the brand.”

Rupinder Downie, Brand Partnerships Leader, Channel 4 adds: “Palmer’s marriage to one of E4’s most popular shows enables the brand to tap into its highly engaged, young audience as they enjoy all the drama of what promises to be the biggest and most exciting series of Married At First Sight UK ever.”