Sales of certified organic and natural beauty products soared by 13% in 2016 to £61.2m, according to Soil Association’s Organic Beauty and Wellbeing Market 2017 report.

The new report revealed that Soil Association-certified beauty brands are also on the up, increasing 22% to 268 licensees.

In addition, the report identified a number of key trends expected to gain traction in 2017, including: Inside-Out Beauty, encapsulating a more mindful approach to beauty that includes diet, emotional state and environment; the emergence of more food ingredients in beauty products, such as chilli, cactus, sugar cane, maple and chestnut; an increase in more sustainable beauty product production methods; greater brand transparency in product production and ingredients sourcing; product range extensions that target different consumer groups, such as men and children; and increased international demand for organic and natural cosmetics.