Vegan and cruelty-free oral care brand Ordo has launched in Boots stores and online at Boots.com. 

Ordo’s Sonic+ Toothbrush is the first of its range to launch in the health and beauty retailer, with more lines from the brand to be added in November 2020.

The toothbrush uses a pulse technology with 40,000 sonic pulses per minute. This technology uses fluid dynamics to not only clean the surfaces of the teeth, but also deep between them. Along with four different brushing modes and smart 2-minute timer, the sonic pulse technology is also clinically proven to remove more plaque than a manual toothbrush.

The Ordo Sonic+ Toothbrush is available in White/Silver, Rose Gold and Charcoal Grey colourways, at a fraction of the price of traditional electric brushes.

Barty Walsh, co-founder of Ordo, says: “Ordo prides itself on accessibility and functionality matched with a sleek design. By launching in Boots we’re widening our customers access to the brand and offering an even more convenient way to shop. We originally started as a subscription-based platform to encourage customers to change their toothbrush heads every two to three months and encourage better oral care habits. Now, in addition to the service, customers can also pick up spare toothbrush heads, as well as the Ordo Sonic+ Toothbrush, from a local Boots store or online at Boots.com. For years, the same big-name brands have dominated the shelves with little innovation or knowledge of what a modern-day customer is looking for. With Ordo we aim to bring something new and exciting to the market - this is the next step in improving oral care across the UK and globally.”

The Ordo Sonic+ Toothbrush is priced at £50, while a pack of 4 replacement brush heads is £18. To view the full Ordo range visit www.ordolife.com.