No7 launches Personalised Foundation Analysis

No7 has partnered with Perfect Corp to create No7 Personalised Foundation Analysis, which allows customers to discover their ideal foundation shade and formula via their mobile or tablet at and

The experience launches with an algorithm-based questionnaire that diagnoses customers’ personal skin needs, foundation preferences, including coverage and finish, and lifestyle concerns that could impact skin, in order to provide the perfect No7 foundation range match.  

No7’s Skin Expert™ technology, powered by Perfect Corp.’s AI Foundation Shade Finder, then analyses skin tone in real-time against 10 million samples across nearly 90,000 diverse samples, to provide customers with the perfect No7 foundation shade.

No7 Personalised Foundation Analysis uses adaptive environmental lighting adjustments and guidance to capture the optimal image for analysis and skin tone shade matching.

Once customers are matched with their best foundation range and shade, they can instantly virtually try-on their match and experiment with shade options. The before and after sliding function allows for comparison of the shade match against the customer’s natural skin tone through a live camera view.

The service also provides information about the matched foundation range and delivers personalised matches across other face products, including powders, concealers, primers and fixing mists.

Kiran Sandhu, Global Innovation Manager at No7 Beauty Company, says: ““At No7, we’re responding to ever increasing consumer demand for personalisation and the accelerated shift to digital beauty behaviours due to the global pandemic. Through qualitative consumer research we discovered that for foundation users finding the right shade is just one half of the picture.

“Finding the right range that works with individual skin goals and concerns is the other. No7 Personalised Foundation Analysis, powered by Perfect Corp's expert technology, offers a holistic solution which combines skin and colour analysis to provide a truly personalised recommendation. This analysis not only provides customers with the right foundation shade, but also offers the right foundation based on the customer’s unique skin needs.”


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