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Unfabled has launched a range of 5 of its best-selling supplements into 61 selected Sainsburys stores nationwide.

Sainsbury’s customers will be able to get their hands on the Apple Cider Vinegar Gummies and Debloat Superblend supplements, which were chosen specifically for their gut health relevance, making them a natural fit for a grocery environment. The range also includes Unfabled’s Collagen Gummies, Ashwagandha Gummies and Magnesium Superblend supplements.

With all products priced at £17.99 or less, the launch helps to make women’s supplements more accessible and signals women's health and wellbeing shifting from niche to mainstream.

The launch forms part of Sainsbury’s ‘New and Trending Initiative’, where the retailer selects brands for its shelves that align with rising consumer demand. This follows a study from Unfabled Labs that found 70% of women wished they could purchase supplements during their weekly shop.

Unfabled’s range is developed through analysis of patterns of symptoms that women struggle with the most, including stress, poor sleep, bloating and low energy. This ensures their products are tailored to women’s needs.

Founder and CEO of Unfabled, Hannah Samano, says: “For too long, women have had to go out of their way to find support for things like stress, sleep, energy and hormonal health.”

“Bringing Unfabled into the weekly shop is part of changing that – making evidence-led women's health more visible, accessible and routine,” comments Samano.

The announcement follows Unfabled’s successful brand launch into 737 Boots stores, as well as online at Boots.com and Holland & Barrett.

The Unfabled range is available now in 61 selected Sainsbury's stores nationwide.