Wildsmith has unveiled its latest launch, the Active Super Eye Cream, a daily eye cream which is clinically proven to significantly decrease fine lines and wrinkles.  

Formulated to help firm, strengthen and soften the appearance of fine lines and wrinkles, the cream contains a blend of advanced peptides and powerful bioactive ingredients to enhance collagen and elastin. The formula also helps to deeply hydrate to leave the eye area looking plumped, smooth and visibly refreshed. 

Clinical trials have shown a 45% improvement in elasticity, with 81% of participants also agreeing that they saw a significant decrease in fine lines and wrinkles. 

The formula contains argireline peptides to help gently relax facial muscles by inhibiting the signals that cause muscle contractions. This helps to relax the skin more quickly after facial movements to soften fine lines and wrinkles.  

It also contains paracress to help boost collagen and visibly reduce the number, length and depth of existing lines and wrinkles. Paracress also helps to stimulate the skin cells responsible for generating collagen and elastin, also known as fibroblasts, to support a smoother, more radiant eye area.  

Niacinamide also helps to even skin tone and reduce dark spots by preventing melanin transfer. It has antioxidant properties to soothe the delicate undereye area. Meanwhile, hyaluronic acid helps to reinforce the skin barrier and reduce trans epidermal water loss.  

The cream is designed for daily use in both the morning and the evening, and should be applied after cleansing and before moisturising. One pump should be applied with the ring finger in a gentle tapping motion under the eye and around the small eye contour.  

The Wildsmith Active Super Eye Cream is available now, RRP £120.