Rabanne has announced that Troye Sivan has been appointed as Global Makeup Brand Ambassador. The beauty brand is renowned for its iconic ambassadors who embody La Maison’s avant-garde spirit, reimagining it for each new generation. The legacy continues as Troye Sivan joins the lineup, just one year after La Maison launched the ground-breaking Beauty collection.  

Troye will make his Global Makeup Brand Ambassador debut in a new campaign for the NUDES collection. The range is inspired by La Maison’s iconic fashion fabrics which is captured by innovative makeup textures to perfect the skin with camera-ready radiance.   

The campaign will see Troye appear in a makeup mood created by Rabanne Beauty Creative Director Diane Kendal. Troye embodies the campaign’s #NoFilterBeauty manifesto by encouraging the next generation to uncover their real selves.  

Troye Sivan says: “I’ve always been attracted to Rabanne’s effortless vibe. I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine.” 

The announcement follows the release of the Grammy-nominated singer’s Rush music video, in which he wore Rabanne and his appearance at the SS24 Rabanne show wearing La Maison’s new seasons designs and makeup.