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Launching in celebration of National Fragrance Week, The Perfume Shop is set to host the UK’s first ever perfume-themed escape room, titled ‘Scent Unlocked’.

The immersive experience will take guests on a journey through the world of fragrance and challenge participants to unlock scent-inspired puzzles while exploring four themed rooms dedicated to iconic perfume brands including Gucci, Marc Jacobs, BOSS and Burberry.  

Guests will also have the opportunity to collect exclusive treats and deepen their appreciation for the artistry of fragrance. 

Karen Harris, Customer Director at The Perfume Shop, says: “We are thrilled to bring a one-of-a-kind multi-sensory experience to perfume lovers.”  

“Our goal is to celebrate the magic of scent while supporting an incredible cause close to our hearts,” comments Harris.

The immersive event will be open to the public on Friday 21st March and Saturday 22nd March at 28 Cavendish Square, London, W1G 0DB.  

Tickets are available for purchase on Eventbrite, £5. All proceeds will be donated to The Perfume Shop’s chosen charity, Alzheimer’s Research UK, to support dementia research.