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The Perfume Shop has announced that it is set to open a new store at Swindon Outlet Village. The new store will feature a brand-new layout and upgraded services including a digital screen and a personalised ribbon machine. 

Customers will also have access to The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase. 

To celebrate the opening, The Perfume Shop will offer a free bottle of fragrance to the first 15 customers with any purchase over £70 from Tuesday 11th February – Wednesday 12th February.

Kay, Area Manager at the Perfume Shop Swindon, says: “The response from our customers has been amazing! We’ve created a wonderful instore experience that makes it easy for everyone to find their ideal scent, and it’s been so fulfilling.”  

“We’re excited to continue this journey at Swindon and are committed to building lasting connections with all our customers ahead of Valetine’s Day!” Kay comments.  

Entering its 33rd year, the announcement comes as The Perfume Shop continues its expansion with the opening of new stores and re-fitting existing stores to ensure sustainability is at the forefront.  The retailer commits to reducing its energy consumption by 30% by 2030 vs 2015.  

The new store is located at Unit 122, Swindon Outlet Village, Kemble Drive, SN2 2DY.