The Perfume Shop has unveiled a new counter inside Superdrug at White Rose Shopping Centre in Leeds, bringing an enhanced, interactive experience to local shoppers.  

Leeds customers can get their hands on the hottest perfume launches, celebrity scents and classic designer fragrances, with the retailer’s passionate in-store team on hand to offer expert advice.  

The counter features a new layout and upgraded services, including a digital screen, a personalised ribbon machine, expert fragrance consultations and complimentary gift wrapping.  

A recycling service will also offer customers a 15% discount on their next purchase when dropping off used perfume bottles.  

Madison, Store Manager at The Perfume Shop, says: “We’re so excited to be introducing our new experiential counter and to welcome customers in to discover, explore and play with fragrance in a more immersive way.  

“From the latest launches to timeless favourites, our team will be on hand with expert guidance, thoughtful touches and plenty of inspiration to help everyone find their perfect scent,” adds Madison.  

The Perfume Shop’s new counter is now open at Superdrug, Unit 45, White Rose Shopping Centre, Dewsbury Road, Leeds, LS11 8LU.