The Body Shop has become the world’s first global beauty brand to achieve 100% vegan product formulations across all ranges, including skincare, body care, haircare, makeup and fragrance.
The brand’s entire range of products currently on sale have been certified by The Vegan Society, an organisation representing the global gold standard in vegan certification. The certification process was extremely thorough; over 4,000 ingredients were validated to ensure that The Body Shop’s 1,000 products could carry the stamp.
Ian Bickley, Chief Executive Officer at The Body Shop, says: “We know that vegan beauty matters to millions of people around the world and we’ve worked tirelessly to achieve this huge milestone. We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
The vegan cosmetics industry continues to experience growth as customers are choosing to buy beauty products which are ethical and have a minimal environmental impact, with the industry predicted to be worth $24 billion globally by 2028.