British lash brand Tatti Lashes has announced its upcoming retail partnership with Selfridges, marking a major milestone for the brand’s retail expansion as it lands at one of the UK’s most prestigious beauty shopping destinations.  

From early June, Tatti Lashes will launch online and instore at Selfridges Manchester Strafford, Manchester Exchange Square, Birmingham Bullring and London Oxford Street. 

Allowing the brand to position itself within the luxury beauty space and reach a wider range of premium beauty consumers, the strategic partnership will see Tatti Lashes’ Pre-Glued, Strip Lash and Essentials Collections launch at the retailer.  

Elliot Barton, CEO of Tatti Lashes, says: “Launching Tatti Lashes into Selfridges stores across the UK, as well as online, is a massive moment for us as a brand.  

“Selfridges has always been such an iconic and aspirational retail destination, so to see Tatti Lashes stocked alongside some of the world’s biggest beauty brands is incredibly exciting. 

“Selfridges gives customers a really elevated shopping experience, which aligns perfectly with where we see the future of Tatti Lashes going,” adds Barton.  

The announcement follows successful launches into Boots and Superdrug in 2025; the brand launched into 450 Boots stores in October 2025 and quickly doubled its distribution to 900 Boots stores by December 2025 due to exceptional performance and consumer demand.  

Tatti Lashes launched in 2016 and has quickly built a highly engaged customer base, becoming one of the UK’s most recognisable lash brands. Viral success and high-profile collaborations with Khloé Kardashian, Molly-Mae Hague and Jamie Genevieve have also helped the brand to cement itself as a go-to brand for make-up artists and influencers.