Superdry has revealed the REAL SUPERDRY 01 duo of fragrances, the brand’s first ever scents which were created for bold and confident nonconformists in mind. 

The duo features two distinct fragrances; an earthy masculine note with soft and aromatic tones and a feminine interpretation of mineral woodiness with tender floral notes.  

Realised by master perfumers Natalie Lorson and Alexandra Monet, the scents represent the brand’s craftmanship and modern style. 

The fragrance bottles pay homage to the three cultural influences of Superdrug. The brand’s new logo has an American vintage style and the bottles are also decorated with engraved Japanese Kanji characters meaning “Spirit of Adventure” and a stamp of the Union Jack with a number 01 to mark the brand’s first fragrance.  

The REAL SUPERDRY 01 fragrances are available now at The Fragrance Shop, £35 RRP for a 50ml bottle.