Superdrug couples up with Love Island for third year

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Superdrug couples up with Love Island for third year

Superdrug is reprising its sponsorship of ITV2’s Love Island for the third year.

Love Island will return to TV screens this summer with the series featuring singletons looking for the ultimate summer romance. This year Superdrug will be the series headline sponsor, and will feature on show idents as well as showcasing a package of exclusive content featuring the contestants on Superdrug’s social channels.

Superdrug own brand summer products including sun care and fake tan, haircare products, skincare and everyday toiletries such as shower gel, will feature on idents, as well as being used in the villa by contestants throughout the show as part of a product placement agreement.

New this year Superdrug customers will also have the opportunity to buy exclusive Love Island products including cosmetics bags, body mists and bronzing.

Simon Comins, Superdrug's commercial director said: “We really enjoyed being part of the Love Island phenomenon last summer and are so excited to be involved this year.

“The sponsorship gives us to showcase our amazing own brand products for summer, as well as talk directly to our customers who we know are Love Island fans too.

“This is our third year of partnering with ITV2 on the series and we are delighted to be part of the Love Island family in 2018.”

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