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Sol de Janeiro has unveiled the Jelly Perfume Balm, the brand’s first solid fragrance format, which is set to launch exclusively at Boots later this month.
The stick glides on the skin and leaves a translucent, non-sticky finish for discreet, mess-free touch-ups. The alcohol-free balm is perfect for on-the-go use to experience the brand’s signature Cheirosa 62, 68 and 40 scents.
The formula has been created with premium fragrance oils and has a smooth texture which melts into the skin to leave a concentrated scent that lasts for up to 10 hours.
Providing up to 1,000 swipes per stick, the Jelly Perfume Balm provides longevity in a compact format. The brand has also revealed a custom clip-on keychain, perfect for keeping the Jelly Perfume Balm within easy reach while on-the-go.
For enhanced scent depth and longevity, the balm can also be combined with Sol de Janeiro’s body creams and Cheirosa Perfume Mists for a more personalised scent experience.
Jordan Saxemard, Chief Marketing and Digital Officer of Sol De Janeiro, says: “Jelly Perfume Balm is our first solid fragrance format.
“It gives people a simple, active way to have Cheirosa with them everywhere they go, so they can layer it with their favourite Cheirosa mists and extend the life of those scents throughout the day.
“It’s easy to use, perfect for on-the-go moments, and designed to be a collective ritual that feels personal and real,” comments Saxemard.
The Jelly Perfume Balm will be available from the 27th February 2026 at Boots.com, RRP £26.