Beauty brand Sephora has announced that its second UK store in Westfield Stratford will open on the 15th November 2023.
The announcement follows the successful opening of the brand’s first brick and mortar location in Westfield White City in March, with an estimated 5,000 customers attending on opening day.
To mark the opening day of Sephora Westfield Stratford, the first 300 customers to the new store will receive a deluxe gift bag. Giveaways, entertainment and pro-sessions from mega brands will also celebrate the store opening throughout the day.
Additionally, celebrity makeup artist and founder Natasha Denona will be offering a limited number of winners on social media a professional consultation and express application and 7 Virtues founder, Barb Stegemann, pioneer of natural and organic perfume, will be hosting an experiential ‘Smell of Success' session.
125 brands across makeup, skincare, hair care, fragrance and wellness, in addition to the Sephora Collection, will be available to Westfield Stratford customers. The store will also feature a host of new and exclusive brands including Adwoa Beauty, Relevant, STRAAND, Salt & Stone, and Naked Sundays.
The iconic Beauty Hub will take a premium position in the store, offering a range of unique beauty services and treatments by Sephora’s in-house experts. Sephora cast members, trained at the Sephora University, will on hand to provide advice.
In addition to the Beauty Hub, the store will also provide other services and features including the Sephora UK Lip Bar, Benefit Brow Bar and personalised fragrance engraving.
Sarah Boyd, CEO at Sephora UK, says: “We are so grateful for the welcome we have received from our fans in the UK […] We hope the community in Stratford love the store as much as those in West London and look forward to a day of treats and surprises at our opening.”
The Westfield Stratford store is expected to be the second UK store in a series of openings throughout the UK, with the brand currently seeking additional sites across the country.