Sephora reveals UK store location


Sephora reveals UK store location

Sephora has announced that its first UK store will open at Westfield London in March 2023.

The 6000+ sq. ft store is set to showcase an exceptional array of products and personal services, with inspiring innovations drawn from the Global retailer’s unique network.

The new store’s façade will be wrapped in the beauty giant’s iconic black and white stripes, while its unique interior will offer soft geometric shapes, ambient lighting, textured finishes and succulent greenery. 

At the heart of the retail space, the Grand Beauty Hub will offer exciting user experiences for customers as they explore make-up, skincare, hair, fragrance, body and personalized gifting.

The store will stock a stellar line-up of over 135 brands, including a number of UK exclusives including Makeup by Mario, GXVE by Gwen Stefani, ONE/SIZE by Patrick Starr, Vegamour, Skinfix, Commodity, and the retailer’s own SEPHORA COLLECTION.

Sephora’s first UK store will also debut a number of brands in physical retail for the first time in the UK, including Tarte, Glow Recipe, Supergoop!, Danessa Myricks and Kosas, as well as an expansive range of beloved brands such as Fenty Beauty, Drunk Elephant, ILIA, Dior, Tom Ford and Jo Malone. 

This full spectrum of brands offers extraordinary opportunities for self-expression and echoes the spirit of SEPHORA's Express All of You campaign that launched in October 2022 to mark the retailer's digital arrival in the UK.

The chance to discover new beauty must-haves will be enhanced by the store's selection from SEPHORA's 'Minis & More' and 'fragrance to go', with all the products in store easily accessible through self-checkout and benefitting from the Omni Channel Sephora-Rewards program.

Sarah Boyd, Managing Director of Sephora UK, says: “After the very successful launch of and our app last autumn, we have been inundated with questions about our plans to open stores. As the creator of multi-category, multi-experience prestige beauty retailing, we are thrilled to bring London a store that aspires to meet the needs of every beauty occasion. Our passionate hand-picked cast members will welcome all customers to a welcoming, vibrant, diverse and inclusive environment where all their imagination can roam free as they all discover their own personal extraordinary forms of beauty.”

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