Ralph Lauren Fragrances has put its own take on Ralph Lauren’s ‘Summer of Sport’ with a curated brand activation bringing together the legacy of the World of Polo fragrances with the energy of racing.  

Joined by Fragrances Ambassador and British Formula One driver Lando Norris, the brand invited guests to immerse themselves in the world of Ralph Lauren, explore F1 simulators and discover the new Polo 67 EDP Extreme scent.  

As the event unfolded, VIP guests also headed to the flagship Ralph Lauren flagship store at 32-33 Sloane Square, London for welcome drinks and an exclusive Q&A session with Lando Norris.  

The World of Polo fragrances are inspired by the brand’s heritage of sport and style, and each scent features a blend of crisp, aromatic notes and rich, woody undertones.  

Ralph Lauren Fragrances’ new Polo 67 EDP Extreme scent boasts woody and leathery notes, with pineapple accord, cedarwood essence and leather accord.