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Revlon has appointed Michelle Keegan as a €social influencer€ for the UK market. As such, Michelle will collaborate with the beauty giant on a number of exciting projects related to its €Choose Love€ campaign.

These will include starring in exclusive videos where she talks about her loves and choices, in line with Revlon's €Love Is On€ ethos. Michelle will also help to launch Revlon's new mascara collection, which is designed to take the difficulty out of choosing mascara, and includes an innovative All-In-One product. The collection will be in store from January 20th.

€Working with Revlon is a real honour,€ says Michelle, €and I am so excited to be a part of such a renowned and much loved brand. I have always been a big fan and I can't wait to share my love for Revlon with my amazing fans and followers. We have a lot of exciting projects planned for 2016, including continuing to spread Revlon's global message that Love Is On!€

Michelle is about to start filming in South Africa for a lead role in the BBC's series Our Girl. Previously, she appeared in Coronation Street for six years, before joining BBC drama series Ordinary Lies.
As well as being a popular TV actress, Michelle has a strong and devoted social media following, with more than 2.4 million followers on Instagram and 3.4 million followers on Twitter. She also writes a regular fashion and beauty blog for Hello!.

€Michelle is a great advocate for the brand ethos,€ Revlon says, €having chosen love herself and married TV personality Mark Wright.€

www.revlon.com/loveison