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KILIAN PARIS has announced that British actor Lucien Laviscount will act as the brand’s first ever ambassador and spokesperson for the launch of its newest fragrance Old Fashioned.
The fragrance joins the brand’s Liquors collection and unfolds with notes of Wheat Absolute and the floral Davana Essence. The scent also develops with Cedarwoood Essence and everlasting Absolute ending with long-lasting notes of Styrax and Tolu Balm.
Mirroring the iconic style of an old fashioned glass, the perfume is delivered in a weighted classic tumbler featuring a chiselled ‘K’ motif.
Founded in 2007 by Kilian Hennessy, the brand begins a new chapter as it welcomes Laviscount whose unique charm and authenticity pair perfectly with its value and narrative. Hennessy personally selected Laviscount as the ambassador of the Old Fashioned fragrance.
Kilian Hennessy says: “Lucien perfectly embodies the fusion of British charm and French sophistication, the essence of what Old Fashioned represents. From the moment we met, I was struck by his ability to effortlessly convey complex emotions and his natural elegance, qualities that resonate deeply with the KILIAN PARIS ethos. There is no one more perfect to introduce this unique fragrance to the world.”
Laviscount stars in a campaign film to mark the launch, with him navigating a hidden bar within a Scottish castle. The film artfully captures Laviscount’s transformation as he immerses himself in the rich, layered notes of the fragrance.
The Old Fashioned fragrance will be available to purchase from the 1st September nationwide in both 50ml and 100ml bottles, from £210 RRP.