Swiss skincare brand LOYA Skincare has launched into the iconic Harrods’ Knightsbridge store, as well as online at harrods.com.  

The brand’s curated collection available at Harrods is powered by LOYA’s patented Microbloom™ and HappyFeelBoost™ technologies.  

The skincare-wellness formulas help support emotional balance through gentle sensory stimulation, allowing skincare to act as a restorative ritual. 

Harrods customers will be able to get their hands on the Silky Soft Plumping Cream and SupeReverse Serum hero products, award-winning formulas which help to target hydration and provide age-reversal benefits. 

The launch responds to growing consumer demand for multi-functional, hybrid products; 49% of UK adults have used beauty-wellness hybrid products in the last year. 

Lisa Franchi, General Manager at LOYA, says: “Introducing LOYA at Harrods symbolises a natural and exciting milestone. 

“As a global destination recognised for its luxury, innovation and exceptional experiences, Harrods provides the ideal setting for LOYA’s modern approach to longevity-focused skincare. 

“We unite science-driven efficacy with uplifting, sensorial rituals, creating products designed to nurture both skin health and emotional wellbeing, aligning with the luxurious, innovative and transformative philosophy and experiences that define Harrods,” comments Franchi.  

The announcement marks the brand’s second entry into UK physical retail, following the brand’s launch at John Bell & Croyden in Marylebone, London last year.