Latest Versace debuts at Harrods

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Latest Versace debuts at Harrods

Versace pour Femme Dylan Blue is the latest addition to the Italian fashion house's fragrance stable, which launched at Harrods exclusively today. It will roll out nationwide from 26 February 2018.

Donatella Versace has described the new women's perfume as her "tribute to femininity."

The fragrance itself is a floral and fruity scent, featuring an unusual blackcurrant sorbet and Granny Smith apple fruity accord. Woody base notes include styrax, white woods, musk and patchouli.

The curved bottle design is reminiscent of an amphora, said to evoke Greek culture and mythology. The deep blue bottle features gold details and the fashion house's iconic Medusa.

The line-up comprises a 30ml Eau de Parfum (£52), a 50ml Eau de Parfum (£74) and a 100ml Eau de Parfum (£99).

The advertising campaign was shot by Bruce Weber.

 

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