JLo gets on the beauty floor with Inglot


JLo gets on the beauty floor with Inglot

After decades serving as a muse for the makeup industry and a beauty inspiration for women all over the world, Jennifer Lopez is now stepping behind the scenes and debuting a limited-edition collection in partnership with global beauty brand Inglot Cosmetics.

Launching April 26, the extensive colour line is described as bringing the American singer's and Inglot’s shared vision of strong femininity to life, offering women diverse ways to express themselves through beauty. 

“The capsule collection we created with Inglot is filled with all my go-to products in my favorite colours. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and, of course, bronzers,” said Lopez.

“What I think is unique and exciting is our Freedom System Palette, which allows you to create your own personalised palette with the specific colours and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one colour you really want!”

Inglot says that Lopez worked closely with the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names of the hero skus, which are inspired by her career, like “Boogie Down Bronze” and “Livin’ The Highlight.”

“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” says Grzegorz Inglot, Vice President of US operations for Inglot.

“In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are neces- sary to create that beautiful glow that she made famous.”

The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes, which includes 'The Freedom System' allowing consumers to create unique palettes with over 300,000 combination possibilities.

The line will be available at inglotuk.com, jenniferlopezinglot.com and in Inglot stores.

Founded in Poland in 1983, Inglot Cosmetics has over 755 retail locations in over 80 countries, including point of sales in the United Kingdom.

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