Innovative skincare brand helloSkin has announced its launch into Debenhams. Founded in early 2023, the brand quickly gained a devoted following thanks to its viral skin products, including the Dissolve First Hydrogel Eye Masks.  

The eye masks are soaked in a hydrating hyaluronic acid serum to deeply nourish and help to de-puff the undereye area. The innovative formula allows the entire mask to dissolve in warm water after use.  

Alongside the cult-favourite eye mask, shoppers at Debenhams will also be able to purchase the brand’s Hydration Serum, Hydrating Lip Oil and Hydration Duo Set, with the collection also available to purchase at Dorothy Perkins and other selected online retailers within the Boohoo Group.  

Amelia Hahn, Marketing Manager at helloSKIN, says: “We’re thrilled to be launching helloSKIN at such a prestigious retailer like Debenhams. After years of fans asking us to make our products available in the UK, we're thrilled to be able to share our products with beauty and skincare enthusiasts, helping them to glow responsibly, without simple skincare for not-so-simple skin.” 

The helloSKIN collection is now available to shop online at Debenhams.com, from £12 RRP.