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Haus Labs by Lady Gaga has announced the launch of its latest mascara, the B Structural Volumizing + Lengthening Mascara.
The innovative formula contains vegan and skin-loving ingredients including gentle B-Silk™ which provides dramatic volume, lift and length while also nourishing the lashes for easy, damage-free removal.
It also contains rice protein, a conditioning agent to promote lash health and resilience, and a specialised wax blend to build volume and length without weighing down lashes.
Clinical studies have shown that the mascara increases lash volume by 5x and lifts lashes 1.5x with just one coat. It resists smudging, transferring and fading for up to 12 hours.
The ophthalmologist-tested and hypoallergic formula is also safe for sensitive eyes and contact lens wearers.
The new B Structural Volumizing and Lengthening Mascara is available now at sephora.co.uk, £32 RRP.