EstÃ©e Lauder signs Karlie Kloss
EstÃ©e Lauder has signedÂ Karlie Kloss, model, entrepreneur and philanthropist, as its latest global spokesmodel and brand ambassador.
Kloss joins the current roster of EstÃ©e Lauder spokesmodelsÂ Carolyn Murphy,Â Fei Fei Sun,Â Gabriella Wilde,Â Hilary Rhoda,Â Joan Smalls,Â Kendall Jenner,Â Misty CopelandÂ and Yang Mi.
Her first campaigns will debut inÂ July 2018Â across digital, social, TV, in-store and print to support products including Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Cell Power Creme. The campaigns were shot byÂ Josh OlinsÂ inÂ Los Angeles andÂ Palm Springs.
Klossâ€™s production company, Klossy Productions, will also partner with EstÃ©e Lauder to createÂ the model'sÂ own beauty content to share with over 16 million followers across her social and digital platforms.Â The first video has just launched and features founder EstÃ©e Lauderâ€™s great granddaughter, actressÂ Danielle Lauder. This is the first in a series of videos that will debut onÂ Kloss's YouTube channel, Klossy.
To leverageÂ the model's commitment to educating and building confidence in the next generation of young women, EstÃ©e Lauder will also support Kode With Klossy through coding camp scholarships and events. Kode With Klossy is a philanthropic initiative founded byÂ Kloss in 2015 which hosts free, two-week coding summer camps for girls aged 13-18 and fosters a national community focused on furthering career opportunities for girls in tech.