e.l.f. Cosmetics has partnered with Meghan Trainor for the launch of the new Global Cloud Skin campaign, as well as the 10th anniversary of Trainor’s debut album, Title.  

Trainor stars as the first captain of e.l.f. Air in a playful twist on in-flight safety videos. Guiding beauty lovers to a dreamy, soft-focus flow, Trainor showcases the new Halo Glow Powder Filter and more.  

Meghan Trainor says: “e.l.f. always has a pulse on my favourite trends and is one step ahead of viral culture, so it feels amazing to come together again to disrupt norms and put me in the captain’s chair.”

“I’m so happy to pilot this next collaboration to bring my favourite cruelty-free and vegan beauty to our communities,” remarks Trainor.  

The limited edition Cloud Skin Bundle is now available while stocks last at elfcosmetics.co.uk.