Dr.PAWPAW is continuing to strengthen its partnership with M&S as it announces that products from its range will be available at every M&S store with a Beauty department.  

The new fixtures will showcase a curated selection of Dr.PAWPAW hero products, such as its classic balms, tinted balms and trend-led lip care innovations. The range will also include the brand’s Flavoured Charm Balms and Cloud Balms, as well as exciting new launches in the pipeline.  

With a constant focus on innovation and the latest lip care trends, colours, flavours and concepts, the range will remain exciting for both existing and new customers shopping the M&S range.  

For the last 5 years, the brand has been stocked in the retailer, and M&S customers could shop Dr.PAWPAW’s hero Original Balm and bestselling Tinted Balms.  

The launch was followed by a hugely successful and award-winning Percy Pig Lip Oil collaboration, which further cemented the strength of the partnership.  

James Mugford, Head of Beauty at M&S, says: “Dr.PAWPAW has already proven popular with our customers, so we’re delighted to be giving the brand a larger presence within our Beauty halls. 

“Known for its versatile, everyday beauty solutions, Dr.PAWPAW complements our growing beauty offer and provides customers with even greater access to the products they know and love. 

“We’re excited to continue growing the partnership and bringing even more choice to M&S Beauty shoppers,” adds Mugford.