CYO Cosmetics lands at Boots

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CYO Cosmetics lands at Boots

Boots has launched a new budget beauty line, CYO Cosmetics, which it describes as "hard working products for an affordable price".

There are 200 products in the range, all priced between £3.00-£7.00.

The emphasis is on 'hyper-functionality' so there are two-in-one lipstick and lip liners; highly pigmented metallic eyeshadows that can be used as festival face paint; illuminating mixing creams to use under, over or mix with your foundation; and dual ended highlight and contour sticks to sculpt and define.

The brand also promises that new colour collections will be launched regularly. "Mermaids, unicorns, rainbows… whatever’s next we’ll have it covered," it states.

It is being promoted on social media using the hashtag #MIXLAYERHACK which emphasises the brand's philosophy of 'saying no to normal' and 'yes to more for less'.

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