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Boots has launched a new budget beauty line, CYO Cosmetics, which it describes as "hard working products for an affordable price".

There are 200 products in the range, all priced between £3.00-£7.00.

The emphasis is on 'hyper-functionality' so there are two-in-one lipstick and lip liners; highly pigmented metallic eyeshadows that can be used as festival face paint; illuminating mixing creams to use under, over or mix with your foundation; and dual ended highlight and contour sticks to sculpt and define.

The brand also promises that new colour collections will be launched regularly. "Mermaids, unicorns, rainbows€¦ whatever's next we'll have it covered," it states.

It is being promoted on social media using the hashtag #MIXLAYERHACK which emphasises the brand's philosophy of 'saying no to normal' and 'yes to more for less'.