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Premium swiss oralcare brand CURAPROX has announced the appointment of Jessica Diner, an experienced editor in the beauty and wellness categories, as its first UK Brand Ambassador. The strategic partnership aims to help further integrate oral health into the broader wellness and beauty conversation.  

As UK ambassador, Diner will engage with the CURAPROX community through social media to share insight and showcase the brand’s product lineup.  

Diner will also use her deep understanding of lifestyle trends to share insight into family wellness, educational content and overall health. The role will also include consultancy on press strategies and participation in key events.  

Tom Alcraft, general manager at CURADEN, says: “We are thrilled to welcome Jessica Diner as our first UK ambassador. Her expertise and authentic approach to beauty and wellness make her an ideal partner to help us elevate the importance of oral health with the broader lifestyle conversation."

The announcement comes as the brand continues to innovate and expand its presence in the UK. CURAPROX has a wide offering of high-quality oralcare solutions including the Hydrosonic Pro and manual 5460 brushes, as well as toothpastes and interdental tools.