Breakout Beauty UK has revealed the 11 finalist brands set to join its accelerator programme. In its 2nd year, the first-of-its-kind programme is designed to help transform visionary UK beauty entrepreneurs into global household names.  

The 10-week intensive accelerator programme will provide finalists with even deeper commercial expertise, hands-on mentoring and strategic support to help scale their brands.  

This year will also see support from a legendary group of beauty entrepreneurs: Tropic Skincare founder Susie Ma, TV presenter Rochelle Humes, Hair Syrup founder Lucie MacLeod, Glow For It founder Daisy Kelly and Beauty Crop founder Ning Cheah. 

The winning brand and one runner up brand will also leave the programme with commercial support packages valued at approximately £850,0000, with the winning brand set to receive a retail launch into 50 Boots stores across the UK.  

Grace Vernon, Head of Boots Ignite, Foresight & Trends at Boots and No7 Beauty, says: “We are delighted to be the key sponsor of Breakout Beauty, a programme that brings together our passion for supporting the next generation of emerging talent with our commitment to bringing the very best new beauty brands to our customers.  

“The calibre of brands joining the programme is exceptionally high once again, and we’re looking forward to supporting them through what promises to be a packed and exciting 10-week programme.  

“As the UK’s favourite beauty retailer, we’re proud to help create more accessible routes for innovative and ambitious founders whose brands have the potential to become the next big names to hit the high street,” adds Vernon.  

This year’s cohort includes purpose-led skincare, sustainable sunscreen, innovative men’s haircare and personalised products for mums, highlighting exceptional creativity, innovation and diversity.

Over 300 beauty entrepreneurs applied for this year’s programme and were whittled down to 11 by a judging panel from Growth Studio, primary anchor partner Boots and more. 

This year’s cohort also reflected the diversity helping to shape the future of British beauty, including 63% female founders and over 36% representing Black, Asian and minority ethnic groups.