Boots will act as the official beauty partner of ITV2’s Love Island for the upcoming series of the popular reality TV show.  

For the sixth consecutive year, Boots will exclusively stock the Love Island villa with over 1,700 beauty must-haves across premium makeup, fragrance, skincare, sun care, grooming, indulgent bathing, hair care and more.  

The Islanders will be able to get their hands on products from over 140 of the hottest beauty brands including Fenty, No7, Soltan, Milk Makeup, Theo Beauty Crop, Natural Collection, the Inkey List and Urban Decay.  

Viewers will be able shop beauty favourites themselves via the Love Island app and on Boots.com and fans will be able to get their hands on the new Boots x Love Island Beauty Box which will feature a selection of exciting brands straight from the villa.  

The partnership will also be supported by the return of the “Find the Ones” marketing campaign which will help viewers discover products seen on the show. Customers can also take a hot seat in Boots’ very own beach hut at Boots Covent Garden on Tuesday 11th June.  

Peter Markey, Chief Marketing Officer for Boots, says: “We're thrilled to be returning as the official beauty partner for Love Island for the sixth series in a row. We know how much viewers love seeing the latest beauty brands in the villa, so we've made sure we have an incredible line-up for the Islanders to enjoy and experiment with this summer. Expect to see some exciting deals as part of this year’s partnership that will make villa favourites more accessible than ever before, so shoppers can recreate the Love Island look for themselves at home.” 

The first episode of the upcoming series of Love Island will air at 9pm on Monday 3rd June on ITV2 and ITVX.