Benefit has opened a fourth Benemart pop-up installation at its flagship Carnaby Street store in London.  

Benefit’s Benemart is a beauty playground and thrilling shopping experience. Stacked with tantalising spins on nostalgic British household delights, the Benemart delivers some of the brand’s most loved products, including the POREfessional Primer, BADGal Bang! Mascara and Precisely, My Brow Pencil, in innovative packaging reflecting a grocery store concept.  

Sarah Harbon, General Manager at Benefit Cosmetics UK & Ireland, says: “Step into the bold and exuberant world of Benefit, where our brand, iconic products and collectable giftsets truly come to life. Experience beauty like never before with an immersive shopping adventure that blends our unique brand storytelling with the fun, unforgettable experience that only Benefit can offer.” 

The Benemart Carnaby store will also offer exclusive gifts with purchases, special engravings, opportunities to win free samples with the exclusive Benemart gumball machine, free beauty consultations and bookable beauty services.