Johnson & Johnson has extended its Aveeno offering with a new range of emollients called Dermexa.

The formulations contain natural colloidal oatmeal along with avenanthramides known for their soothing properties, and work to soothe, restore and protect very dry, itchy skin.

Colloidal oatmeal has been shown from in vitro testing to support the growth of naturally occurring micro-organisms in the skin's microbiome – an ecosystem of micro-organisms unique to every individual that contributes to healthy skin. The Dermexa Daily Emollient Cream and Fast & Long-Lasting Balm also contain ceramides known to rebuild core elements of the epidermis.

Rebecca Bennett, Johnson and Johnson Skincare Expert comments: “I know how frustrating dry skin can be, and often families are having to choose between scientific, dermatological products and gentle, kind to skin products that offer a much milder experience.

Aveeno's new range Dermexa provides the perfect balance of both effectiveness and gentleness, and can be used by all of the family.”

All products retail at £9.99, with the line-up comprising: Dermexa Daily Emollient Body Wash (300ml), Dermexa Daily Emollient Cream (200ml) and Dermexa Fast & Long-Lasting Balm (75ml).  

All products are dermatologist tested and are also suitable for people who may be prone to eczema.