The first Calvin Klein fragrance developed under its new Chief Creative Officer, Raf Simons, and called Calvin Klein Women, is to be backed by an advertising campaign featuring award-winning actors Lupita Nyong'o and Saoirse Ronan. 

"With this fragrance, we wanted to put the concept of plurality centre stage," commented Simons. "The campaign is an exploration of femininity."

The ad visual also features singers Eartha Kitt and Nina Simone and Hollywood acrtresses Katharine Hepburn and Sissy Spacek. 

The fragrance itself is a woody floral built around three core ingredients - fresh eucalyptus acorns, delicate orange flower petals and rich Alaskan cedarwood. It went on counter in Harvey Nichols this week.